Um, because it wasn't born in a superpower nation that culturally shaped and exported things to much of the planet at a formative stage?Hmmmm, I wonder since it is such a "stunning spectator sport" with "eye catching athletes" how come the rest of the world hasn't wanted a piece of it?? Just saying.
It's all relative, that's what you see in a game that you obviously follow......not everyone will see what you see in a sport.
Also that's not necessarily my view of the game, it is how the game is considered by the wider populace, hence its extreme popularity across much of the country. Its appeal as a spectator sport is one of its perceived greatest strengths. I'm giving you a picture of how it is received and considered as a product, so you have an idea of the magnitude of challenge other sports are facing at the minute - that this isn't all some glaring failing on CA's part alone.