The types of insult may have changed, and I must say I prefer the wittier ones myself (questioning ones technique and the like, and I have no problem with vernacular, being English we practically invented decent swearing) nevertheless it's been around for longer than you and I have been on the planet, and will continue once we've left.
We differ drastically on the merits of sportsmen being role-models for children, no "stranger" should ever have it thrust upon them in my view, it should be a family thing, ergo my argument rests now, though I must add my children, once they're born, will be brought up decently but with a healthy regard for swear words