Any news on whether the Ashes is going to be picked up on Free-to-air TV like the SBS did last time?? Thoughts would be towards One HD considering that's up and running now. 9 won't take it.
I think that's a poor argument though. Not many Kids will get into cricket by watching test cricket, they will by playing it and learning the game.Obviously the counter-argument is that kids won't get into cricket because they haven't got Sky, I'm with you, though.
Let's not forget that Channel 4 used to switch over to the racing and things like that. terrestial TV can not and will not dedicate the time to cricket that Sky do, all financial concerns aside.