The Indian economy is not going anywhere but up in 10 years. IPL needs to ensure a good start, and money definitely helps that. If the undersold, but this deal met their financial needs for the first few years - they can always milk it later as long as they can establish themselves as a primary channel of extracting money fron the Indian sports fan. Time is on IPL/BCCI's side.
Whilst it will certainly go up and grow, a lot of evidence would suggest a slow down will occur and the growth rates experienced in recent years will not continue.
Here in lies the key. So much of Indias growth has been because of the explosion of the skilled service industries. That cannot continue to carry the growth at the current rates as the demand isnt unlimited and there are already skills shortages which is amazing considering the massive number of University graduates. Despite those massive raw numbers there are not enough graduates/skilled to carry an enonomy the size of India at 8%+ a year growth primarily from this sector.Times Article said:
For whom? The companies obviously think they will generate enough revenue to cover the cost.
Heck no. While the sporting content may or may not meet appreciation from true cricket fans, IPL will provide entertainment and commerce to Indians and others. Who appear to spend good money on Bollywood stuff. I'm good with some of it going into cricketer's pockets, especially Indian non-centrally contracted ones. And as someone else mentioned , Shane Bond.
Not to go seriously OT here, but the less glamorous, but bigger, story about traditional industrial sectors actually gets lost in the press about the skilled service industries.
