It seems to me that BCCI has different priorities now a days. Majority of Indians have not been able to watch the current Indo-Pak series but that seems to be of least concern for BCCI, they are more interested in going on a collison path with ICC. BCCI and most Indian fans keep bragging about how the revenue comes from India and all that, but they keep forgetting that Revenues will come only if people get to watch the games.
BCCI have made sure that poor in India dont watch cricket, they have made sure that those who cant afford to pay hefty amounts to cable companies are not able to watch cricket. They have also made sure that people in remote areas of the country (where cable hasn't reached yet) dont get to watch cricket. For them money is more important, money which going to sit in the BCCI coffers and rot. As if that was not enough, BCCI ahs made sure that even the All India Radio doesn't get to broadcast the audio commentry. This is a first in the History of Indian Cricket.
http://news.bbc.co.uk/sport2/hi/cricket/4619530.stm
Left in the dark
By Ayanjit Sen
BBC, Delhi
Aggrieved kiosk owner in Delhi, Kumar
When India star Virender Sehwag hit his blistering double-century in the first Test against Pakistan in Lahore, many back home were oblivious.
Rajesh Kumar, a roadside kiosk owner in Delhi, was one of many who felt the excitement a bit late. A friend of his came from nearby to update him with the score.
Kumar, a regular listener of cricket on the radio, does not have the luxury of cable television, mobile alerts or desktop pop-ups in his shop - and as a result, he is currently missing out.
"I am missing the excitement of listening to live commentary on radio. The India-Pakistan series is always a big affair but providing a few match updates during the day is just not enough," says Kumar.
The government-owned station, All India Radio, is not able to provide live broadcast of the ongoing India-Pakistan series after negotiations with the global radio rights holder, ARY Digital, failed to yield any positive results.
Mahesh, a food vendor, was also aggrieved.
Cable television is not available in many rural areas
Dehi vendor Mahesh
"I could not believe when the game started without us," he says. "I love the game and the government should make it sure that common people like us should not miss out on the excitement."
The matches are also shown on cable television but that is not something shop owners, taxi drivers and office-goers can rely on very frequently.
"Nearby shop owners used to often assemble near my shop to listen to live commentary during the 2004 India-Pakistan series. But all that is no more there now," says Mahesh.
"Television cannot match the excitement when you hear cricket commentary on radio. Also, cable television is not available in many rural areas in the country."
Some experts say the commercialisation of the game is depriving people like Kumar and Mahesh of the excitement of a cricket match.
But television and radio commentator Harsha Bhogle says the popularity of the game will not be dampened without live broadcast of one series.
"The game will not move forward without commercialisation," he insisted.