This is definitely an interesting concept, American investors introducing an eight-team NFL-style football league in India. It's expected to start by November 2012. And seems to be inspired by the success of the IPL.
Reasons to believe in India football league - SportsBusiness Daily | SportsBusiness Journal
I guess the main question is if it'll work. And if it does, it would definitely do wonders for the growth of other sports in India. But, obviously, there are big question marks behind this. Especially with the overwhelming influence of cricket over other sports in India.Perhaps you’re recalling the NFLs experience in Europe and pondering whether investors so lustily eyeing India will end up wasting their money? After all, there are intelligent NFL owners still grumbling about how much they spent propping up teams like the Barcelona Dragons, Frankfurt Galaxy and Scottish Claymores.
But give us this: Times change, technology improves and today’s global sport managers are more sophisticated. The success of India’s IPL (professional cricket), despite some challenges, is a multibillion-dollar league leveraging an international broadcast deal with YouTube.
Additionally, a market of ticket-paying, merchandise-buying sports fans exists and grows daily as India become more urban, more educated and more developed.
Here's the official website - Professional American Football League in Asia, Sports Leagues in India