Every day the news is aired. Every day there has to be a story about the all blacks in the sports section.
The sport 'audience' in New Zealand is expected to be obsessed with rugby. I for one am sick of seeing "Richie McCaw visited this primary school to sign autographs" stories at the top of the sports news. Often they put these on when there are more important sporting events like tennis, international cricket and other more important events. The medias obsession with the all blacks annoys me because they make stories about nothing into something just because they think any trash about the all blacks will get the ratings.
Anybody else sick of this? No rugby, no story!