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#106 (permalink) | |
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Request Your Custom Title Now!
Join Date: Dec 2004
Location: Vote 1 Tangy
Posts: 30,098
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Quote:
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Parmi | #1 draft pick | Jake King is **** | PM me for my list of CW posters you shouldn't talk cricket with in Cricket Chat Come and Paint Turtle
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#107 (permalink) |
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Cricketer Of The Year
Join Date: Jan 2007
Posts: 8,937
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RIP Craigos. Owe you a beer.:( http://www.cricketweb.net/forum/2186298-post7381.html 4-0; 5-0; 4-0; 3-0; 4-0 Banter is a two way street. Deal with it. |
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#110 (permalink) |
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Banned
Join Date: Oct 2010
Location: Under the tree
Posts: 3,116
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Another record? 68 million watched World Cup final - The Times of India
Team India's victory at Wankhede will not only go down in history as one of the greatest cricketing victories for the country, but also as one of the most viewed sporting events on television ever. An unprecedented 67.6 million people watched the gripping final that had most Indians at the edge of their seats. The number of viewers on Saturday—according to the data collated by audience measurement agency aMap—has surpassed the Indo-Pak semi-final that was perhaps the most anticipated match of the tournament for the subcontinent audience. The number of viewers for the semi-final was 67.3 million. The other semifinal—Sri Lanka vs New Zealand—paled in comparison with only 32 million viewers. Incidentally, TRP viewership for India matches leaped from 3.7 before the quarterfinals to 6.4. About 53 million watched the India vs Australia clash in the quarter-finals. aMap vice-president Jinita Shah said, "Yesterday's viewership broke all records. Every Indian was glued on to TV to see the big win. Viewership increased almost four times on Saturday.'' According to aMap, 64% of cable and satellite homes watched the Men in Blue clinch the World Cup. The average viewership rating for the final was 13.6, which peaked at 21.4 during the end of the match—higher than the high-voltage Indo-Pak encounter at Mohali. However, most industry watchers will wait for the TAM ratings that most media agencies subscribe to for a full analysis. The aMap data, though, is an indication of the unprecedented viewership that the final clocked. The average time spent recorded on the match was an impressive 187 minutes. "The World Cup finals will break all records possible as far as cricket viewership or any other programme in recent times is concerned. Peaks could touch ratings of 40 and average would be higher than 30. Considering India won and it happened in India while the contests were well fought, this World Cup has given the sponsors the biggest returns compared to other years," said Ajit Varghese, MD of Maxus, which bought media for brands like Vodafone, Fiat, Nokia and Hero Honda among others. 68 million = 3+ times Australian population and more than that of United Kingdom
Last edited by Bun; 03-04-2011 at 02:35 PM. |
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#113 (permalink) | |
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Eyes not spreadsheets
Join Date: Nov 2001
Location: England
Posts: 56,346
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2005 Ashes finale saw about 12-13% of the UK population watching on a workday.
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marc71178 - President and founding member of AAAS - we don't only appreciate when he does well, but also when he's not quite so good! Anyone want to join the Society? Beware the evils of Kit-Kats - they're immoral apparently. |
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#114 (permalink) | |
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Banned
Join Date: Oct 2010
Location: Under the tree
Posts: 3,116
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1. TV penetration is pretty low in India despite all the increase in income and all etc. Which also puts to test the theory that all Indians are cricket mad. 2. If just 5% at peak can generate so much of cricketing revenue, imagine in the coming years when that % rises to say 15-20! |
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#115 (permalink) | |
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Hall of Fame Member
Join Date: Jan 2004
Location: USA
Posts: 16,228
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According to ITV, India has about only 138 Million homes have Cable & Satellite. and if 68 million watched, that's an amazing feat and I am not sure any other sporting tournament in the world can match that in terms of %. |
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#116 (permalink) |
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International 12th Man
Join Date: Nov 2006
Location: San Jose CA
Posts: 1,677
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We may or may not be obsessed with "creme brulee". We may even suck at making it. But if we own 70% of the market for it, then the point is:
If you only care about cold hard numbers, the amount of revenue that India sources is the only one that really matters at the business of cricket. The number of Indian fans, the depth of their interest or knowledge, the quality of Sanz's arguments are all quite secondary to this by orders of magnitude. Harsh, but so is life. |
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#117 (permalink) | |
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Eyes not spreadsheets
Join Date: Nov 2001
Location: England
Posts: 56,346
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#118 (permalink) | |
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International Vice-Captain
Join Date: Oct 2010
Location: Auckland
Posts: 4,255
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#120 (permalink) |
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Eyes not spreadsheets
Join Date: Nov 2001
Location: England
Posts: 56,346
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Well 68m watching in 138m homes is roughly the same proportion as 11m watching in 20m homes in England (assuming all homes have a TV set) - England-USA in the last World Cup got nearly 20m viewers.
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