I recently read a very interesting article on globalisation in a business magazine. Globalisation seems to be an issue constantly appearing in television news. Protestors accuse massive multinationals such as MacDonald's, Kentucky Chicken, Coca Cola etc. exploiting the cheaper cost of labour in many of the Asian and Eastern European countries and destroying their culture and local business. However many of these companies are now trying to make their operations more appealing to local populations by 'glocalising' their brands. For those unfamiliar with term it is where a multinational company will adjust its product to suit the culture and tastes of the local people. For example MacDonald is a good example of a company trying to glocalise. It now has a 'McArabia' sandwich in Saudi and a 'McMaharajah' sandwich in India. Do you think such companies embrace and promote local culture with their branding or make a mockery of a countries' traditions with dated western stereotypes? Is it now glocalisation as opposed to globalisation?