And when it comes to fine distinctions that can only be tested by an extensive scientific analysis? This is not a black-and-white game. It is extremely difficult to differentiate between products when they're all more or less the same. It then comes down to a case of who has more exposure and hence more brand name recognition. There is no difference, essentially, between the various versions of Panadol and its competitors. All contain 500g of paracetomol. They are the same.
Why does Panadol get market dominance? Brand name recognition. Not because GSK are making an inherently superior product.
It gets even more dodgy with Herron, who were trying to differentiate themselves by saying "oh, we're Australian!" - what the **** do I care? I'm looking for something that will get rid of my headache, not nationalistic pride. Why is that relevant? But it's just another example of phama-companies using things which are not product quality to gain market share.
Hell, their ads IIRC actually boasted
of making the exact same product as Panadol.