This would be welcome. Appeared on Sunday.
All of Rudd's announcements/spin/soft media appearances really got him nowhere. And Gillard only really turned the campaign around when she got back to the economy and the risk argument - and dumped all the spin rubbish. I think, if you're not an old Government (which this Gov is not), then election wins follow from decent policy. Announcements/spin/soft media appearances really only work at a state level, and that's because there is very little scrutiny at least compared to the Federal sphere. By all means, bring guys like Bruce Hawker in during a campaign, but don't rely on them for advice on how to run the Government during the term itself.