These little wristbands are surely one of the most ingenious pieces of marketing in history. As I'm sure you are aware, theyre simply a rellow rubber wristband with the word: 'Livestrong' on it. It was an idea by Lance Armstrong to try and raise money for the Lance Armstrong Foundation which tries to fight cancer. Initially he wanted to raise $5million, but there have been more than 20 million (probably a now outdated figure) wristbands sold world-wide.
I thought to myself that it's a little worrying that people just wear them for fashion reasons or whatever, but then it came to me, who cares? the money still goes to a great cause.
So the question is, do you have a Livestrong band?
Yes for me.