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Thread: Australian Cricket - New TV rights negotiations/deal

  1. #1
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    Australian Cricket - New TV rights negotiations/deal

    Apparently Channel 9 currently loses $40 million per year televising cricket. If cannot strike a good deal with the Big Bash league does this mean that there is a looming funding crisis for Cricket Australia?

    Cricket's revenue problem is all in its timing

    It's the news no one at Cricket Australia ever expected to hear.

    After raking in riches from commercial television for the past four decades ever since Kerry Packer bet the family fortune on cricket to fill hours of summer airtime global investment bank UBS estimates Nine loses $40 million a year televising the sport.

    The recommendation from UBS cannot be more blunt. It tells Nine Entertainment Co to go get the rights to "more cricket content at no additional cost", which means bundling in the Big Bash League, or make the tough call and "step away from the cricket contract.".

    The thought of a summer without cricket on Nine is anathema to both network and to legions of cricket fans. The sport is part of Nine's DNA and, after 40 years, the dulcet tones of Richie Benaud still end each day's broadcast......

    Cricket's revenue problem is all in its timing

  2. #2
    International Regular jimmy101's Avatar
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    Fingers crossed the ABC somehow picks up the broadcasting rights again.

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    Quote Originally Posted by jimmy101 View Post
    Fingers crossed the ABC somehow picks up the broadcasting rights again.
    Perhaps Turnbull/Morrison could introduce a special 'Cricket Tax' so that we can keep Cricket Australia afloat, watch the Ashes advert free and listen to Jim Maxwell at the same time. Who cares about the neanderthals who don't like cricket.

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    Will be interesting to see if this leads to the anti-siphoning laws being changed.

    For my sake I hope not.
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    Wonder if they think they programs C9 would show instead would rate better ?

    They already have 2-3 all advertising channels, must be raking it in on those.

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    Cricketer Of The Year TheJediBrah's Avatar
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    Quote Originally Posted by Midwinter View Post
    Wonder if they think they programs C9 would show instead would rate better ?

    They already have 2-3 all advertising channels, must be raking it in on those.
    It's not a matter as to whether they rate better, it's just how much the rights are costing them.

    They could theoretically make more money showing antiques roadshow marathons for 5 days in a row even if hardly anyone watches it
    91Jmay and Shady Slim like this.

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    International Coach GotSpin's Avatar
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    Isn't this just a power play to get the big bash rights?

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    Global Moderator vic_orthdox's Avatar
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    Quote Originally Posted by watson View Post
    Perhaps Turnbull/Morrison could introduce a special 'Cricket Tax' so that we can keep Cricket Australia afloat, watch the Ashes advert free and listen to Jim Maxwell at the same time. Who cares about the neanderthals who don't like cricket.
    If we don't grow the game, we end up like Rugby Union.

    Your choice, amigo.

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    Quote Originally Posted by GotSpin View Post
    Isn't this just a power play to get the big bash rights?
    Not sure a UBS analyst would be involved in a power play to help C9. It's possible of course but I wouldn't say it's likely.

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    Global Moderator harsh.ag's Avatar
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    Quite likely imo. One of the major purposes of using bankers is to make them say things the firm itself cannot say without blowback.
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    Quote Originally Posted by harsh.ag View Post
    Quite likely imo. One of the major purposes of using bankers is to make them say things the firm itself cannot say without blowback.
    They didn't use a bank to do anything. It was an analyst report to the banks clients. I work in finance, I can promise you they would not have wanted this kind of note to be written

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    The artist formerly known as Monk Red Hill's Avatar
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    Got a feeling Ch9 will just **** up coverage of the BBL.

    Ch10 have given it a really fresh feel, and it's perfect on summer nights kicking back. Fleming, Ponting, MWaugh & Gilly plus Howie and Maher have kept it really chilled, but with the right balance between entertainment and presenting a comp wanting to be taken seriously.

    Can already imagine Ch9 bringing in special guests to commentate like Sam Newman and Karl Stephanovic. Ugh.
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    International Debutant Shady Slim's Avatar
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    Quote Originally Posted by Red Hill View Post
    Got a feeling Ch9 will just **** up coverage of the BBL.

    Ch10 have given it a really fresh feel, and it's perfect on summer nights kicking back. Fleming, Ponting, MWaugh & Gilly plus Howie and Maher have kept it really chilled, but with the right balance between entertainment and presenting a comp wanting to be taken seriously.

    Can already imagine Ch9 bringing in special guests to commentate like Sam Newman and Karl Stephanovic. Ugh.
    oh and that's another big the block maximum there from Glenn Maxwell!
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    Given the quoted article is very light on for detail does anyone know if the "losing $40 million a year" is in direct costs or is it an "opportunity cost" in that they could be making the money by showing something else ?

    As has been said elsewhere, the timing of the release of this "report" during the player contract negotations is suss
    Last edited by Midwinter; 27-04-2017 at 11:32 PM.

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    First Class Debutant The Hutt Rec's Avatar
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    Quote Originally Posted by Red Hill View Post
    Got a feeling Ch9 will just **** up coverage of the BBL.

    Ch10 have given it a really fresh feel, and it's perfect on summer nights kicking back. Fleming, Ponting, MWaugh & Gilly plus Howie and Maher have kept it really chilled, but with the right balance between entertainment and presenting a comp wanting to be taken seriously.

    Can already imagine Ch9 bringing in special guests to commentate like Sam Newman and Karl Stephanovic. Ugh.
    I wonder if the coverage plays a role in the popularity of the two contracts. It doesn't exactly surprise me to see the cricket that Nine is covering losing popularity, while the cricket being done anywhere else is booming.

    Of course there's a million other factors in play, but for the long term good of the game I think cricket would only benefit from abandoning the atrocious coverage on Nine.

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