Pepsi takes swipe at Pak team
ANUBHA SAWHNEY
TIMES NEWS NETWORK[ SUNDAY, APRIL 04, 2004 12:55:03 AM ]
NEW DELHI: No, there’s nothing official about it. In fact, it goes completely against the official policy of winning hearts across the border. Pepsi banners have sprouted all over the Capital, proclaiming: Pak'is Khallas ... Ab Aur Badi Hai Pyaas (Now that we’ve finished off the Pakistanis, our thirst has grown).
Pak-bashing at the time of jaadu ki jhappi ? Of course, there’s no reason for Pepsi to abide by the official line on Pakistan, only ad gurus are surprised that the cola company, known for its ability to read the public pulse, has gone wrong this time on the popular mood which is more of bonhomie with the neighbour.
Interestingly, Pepsi is the official sponsor of the Pakistan cricket team. And Rameez Raja & Co are unlikely to be amused at this gratuitous swipe at the team by its benefactor. Of course, you can take it as an extreme example of an MNC going global.
Pepsi defended the ad campaign, saying it was light-hearted and not meant to be taken seriously.
ANUBHA SAWHNEY
TIMES NEWS NETWORK[ SUNDAY, APRIL 04, 2004 12:55:03 AM ]
NEW DELHI: No, there’s nothing official about it. In fact, it goes completely against the official policy of winning hearts across the border. Pepsi banners have sprouted all over the Capital, proclaiming: Pak'is Khallas ... Ab Aur Badi Hai Pyaas (Now that we’ve finished off the Pakistanis, our thirst has grown).
Pak-bashing at the time of jaadu ki jhappi ? Of course, there’s no reason for Pepsi to abide by the official line on Pakistan, only ad gurus are surprised that the cola company, known for its ability to read the public pulse, has gone wrong this time on the popular mood which is more of bonhomie with the neighbour.
Interestingly, Pepsi is the official sponsor of the Pakistan cricket team. And Rameez Raja & Co are unlikely to be amused at this gratuitous swipe at the team by its benefactor. Of course, you can take it as an extreme example of an MNC going global.
Pepsi defended the ad campaign, saying it was light-hearted and not meant to be taken seriously.
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