Long term its stupid if the players burn out and the team starts losing more and then people switch off.The selection thing is understandable to a point; why bid big bucks for the rights to show ODIs when the top talent gets rested?
Because Nine will undoubtedly put short-term ratings first, instead of forgoing some of their ratings for long-term benefit.The selection thing is understandable to a point; why bid big bucks for the rights to show ODIs when the top talent gets rested?
1. Barry Humphries
2. Kylie Minogue
3. Crowded House
4. Daryl Somers
5. Michael Clarke
6. Phar Lap
7. Lionel Rose
8. Hamish and Andy
9. Bert Newton
10. Graham Kennedy
11. Don Lane
Yeah can we please not refer to players any more and use the term Strategic Monetization Units instead; Human Resources sounds too personal and humanizing. ;-)I reckon it hasn't happened in the past because Nine knew they would reap those long-term rewards, but now that their position as Australian international cricket hegemon has been challenged, they want to get the most out of their 'resources' (the players), because if they forego ratings now for the sake of Clarke's back, they aren't guaranteed to reap the rewards later on - a rival might end up with the rights.
I said at the time this new TV rights deal would end in tears. It's been about 3 weeks now and there's already tension! Nine paid well over the odds so they are going to have a lot of things go their way to get their money. The product is already pretty crappy right now thanks to Cricket Australia and won't be getting much better anytime soon if ever. Doing what they did last summer with the ODI selections won't help Nine with the ratings. As if the cricket public (what's left of it) aren't already enraged at the selections and the selectors over the last 5 years, Nine coming out with this is the worst possible news for Cricket Australia for their public image (which is at an all time low already).Long term its stupid if the players burn out and the team starts losing more and then people switch off.
Having said that Australia are losing enough already doesn't make a difference
In any case I am confident C9 have something here. As Jack said, you wouldn't say this in such a public forum (this isn't jus a comment to a journalist!) if there isn't influence there. CA just able to make their statement since there isn't an iron clad agreement. But there's obviously influence. Let's not kid ourselves here.
Cricket is in a very dark place right now and there's no light at the end of the tunnel.
1. Barry Humphries
2. Kylie Minogue
3. Crowded House
4. Daryl Somers
5. Michael Clarke
6. Phar Lap
7. Lionel Rose
8. Hamish and Andy
9. Bert Newton
10. Graham Kennedy
11. Don Lane