Being in the US now, I actually just had another look at Willow Cricket. I'd seen them around before and thought their prices were expensive, because I saw the price tag of $30 on various events and thought that was the price for the event. But I finally had a closer look and found out that $30 got you the entire Big Bash League, India's tour of Australia, Zimbabwe's tour of New Zealand, the ODI tri series, and even more. I kicked myself for not having bought that way back when they even showed New Zealand in Zimbabwe, and figured that $30 is a great deal even though I've missed half of what it originally included.
More broadcasters should do this, in my opinion. I don't pay for subscription TV because the stuff I would mostly watch is on premium channels, which on top of a base package, would end up costing me like $120 a month. To hell with that.