benchmark00
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Ok so here's the thing:
TV networks (by association) are whinging about illegal streams. How do TV networks function? By advertising $$$$$$$.
How do you increase the value of your sponsorship package? Project your brand to a larger audience.
Currently the pay tv companies are having a cry because they're not getting subscription money from the consumers, that's all well and good, but these pay tv companies should change their business model and start marketing their advertising packages with the focus of how many people will actually get exposed to the brand in actual terms, not just tv ratings.
TV networks, of the non pay variety, aren't happy because watching it online hurts their ratings, which is what they use to market their advertising space to potential clients.
All that needs to happen is for the networks to market their advertising better to potential advertisers. This should be value adding, not detrimental.
TV networks (by association) are whinging about illegal streams. How do TV networks function? By advertising $$$$$$$.
How do you increase the value of your sponsorship package? Project your brand to a larger audience.
Currently the pay tv companies are having a cry because they're not getting subscription money from the consumers, that's all well and good, but these pay tv companies should change their business model and start marketing their advertising packages with the focus of how many people will actually get exposed to the brand in actual terms, not just tv ratings.
TV networks, of the non pay variety, aren't happy because watching it online hurts their ratings, which is what they use to market their advertising space to potential clients.
All that needs to happen is for the networks to market their advertising better to potential advertisers. This should be value adding, not detrimental.