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Thread: Does endorsement by a cricketer really influence you while purchasing Cricket gear ??

  1. #1
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    Does endorsement by a cricketer really influence you while purchasing Cricket gear ??

    hi friends ...


    Do you think that endorsement of a sports brand by a celebrity cricketer has any impact on the purchase intentions of the consumers ?

    I am a student and presently doing a research on the above topic. I would be very thankful to you if you could fill up my questionnaire.

    Thank you so much !!!

    The link of my questionnaire is as follows:

    https://strathbusiness.qualtrics.com...RfAcjwbXrecx8g

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    Cricketer Of The Year zaremba's Avatar
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  3. #3
    International 12th Man weeman27bob's Avatar
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    Certainly, aged sort of 12/13, there was at least some feeling that because KP and Flintoff both had Woodworm bats that they were at least a little superior than some other bats.



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