Does endorsement by a cricketer really influence you while purchasing Cricket gear ??

sid4ever · 17-07-2011, 02:16 PM

hi friends ...

Do you think that endorsement of a sports brand by a celebrity cricketer has any impact on the purchase intentions of the consumers ?

I am a student and presently doing a research on the above topic. I would be very thankful to you if you could fill up my questionnaire.

Thank you so much !!!

The link of my questionnaire is as follows:

https://strathbusiness.qualtrics.com...RfAcjwbXrecx8g

zaremba · 17-07-2011, 02:44 PM

Advertising has never influenced me much.

weeman27bob · 17-07-2011, 02:48 PM

Certainly, aged sort of 12/13, there was at least some feeling that because KP and Flintoff both had Woodworm bats that they were at least a little superior than some other bats.

17-07-2011, 02:16 PM	#1 (permalink)
sid4ever Banned Join Date: Jul 2011 Location: UK Posts: 1	Does endorsement by a cricketer really influence you while purchasing Cricket gear ?? hi friends ... Do you think that endorsement of a sports brand by a celebrity cricketer has any impact on the purchase intentions of the consumers ? I am a student and presently doing a research on the above topic. I would be very thankful to you if you could fill up my questionnaire. Thank you so much !!! The link of my questionnaire is as follows: https://strathbusiness.qualtrics.com...RfAcjwbXrecx8g

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17-07-2011, 02:44 PM	#2 (permalink)
zaremba Cricketer Of The Year Join Date: Jun 2008 Location: chez les Ashes Posts: 8,726	Advertising has never influenced me much.

17-07-2011, 02:48 PM	#3 (permalink)
weeman27bob International 12th Man Join Date: Aug 2010 Location: England Posts: 1,580	Certainly, aged sort of 12/13, there was at least some feeling that because KP and Flintoff both had Woodworm bats that they were at least a little superior than some other bats.

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