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Thread: Sachin says no to liquor brand endorsement, turns down $22 million

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    U19 12th Man angad's Avatar
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    Icon14 Sachin says no to liquor brand endorsement, turns down $22 million

    Sachin turns down $4.4 million/year on the principle that he will not endorse a product that will harm youngsters.

    MUMBAI: The great Sachin Tendulkar, idol of many youngsters and cricket freaks, had once again chosen principles over money by saying ‘no’ to endorse a liquor ad. As per the reports, Tendulkar refused a whopping Rs. 20 crore-offer to endorse a top liquor brand.

    Sachin, who is admired by everyone when he is on the field, is also loved by his fans for his moral conduct. Following his middle class roots and traditional values, the master blaster refused to promote liquor or cigarettes.

    However, the brand has not left any stone unturned to get the nod of Sachin for the deal by offering a whopping amount of Rs 20 crore a year to become its ambassador. But there is no information on which brand approached Sachin for the liquor endorsement.

    Sources revealed, “He (Sachin) has decided not to endorse products that are harmful to one’s health ever and has stayed away from them. This time, however, the lure was too high. Yet, he said no to the offer.

    A former player close to Tendulkar revealed that he is living up to the promise he made to his father. “His father had advised him against endorsing alcohol-related or tobacco products soon after he had made the Indian Test team. Anyways, money can never lure Tendulkar and this offer is a classic example of how he believes in his principles and values his cricket,” he said.

    According to the experts of the commercial endorsement business, if Sachin agreed to the deal, it would have been the highest-ever deal for an Indian sportsperson.

    Recently, Indian Captain Mahendra Singh Dhoni has signed a Rs. 26 Crore deal for three years with liquor baron Vijay Mallya’s UB group. The offer which was made to Sachin, was much higher than what Dhoni has inked. Refusing such a huge amount proves Tendulkar is person of great value and principles.

    Sachin says no to liquor brand endorsement-Cricket-Sports-Videos-The Times of India


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    Sachin refuses to endorse Australia favouring Beer.
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    Hall of Fame Member Howe_zat's Avatar
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    "...his moral conduct. Following his middle class roots and traditional values..."

    Oh dear.
    Every 5 years we have an election and have to decide who are the least obnoxious out of all the men. Then one gets in and they age really quickly. Which is always fun to watch.

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    Cricket Web Staff Member Burgey's Avatar
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    Stunning that a cricketer can afford to knock back a $22 million endorsement. How far the game has come.
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    Cricket Web: All-Time Legend smalishah84's Avatar
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    Quote Originally Posted by angad View Post
    Sachin turns down $4.4 million/year on the principle that he will not endorse a product that will harm youngsters.

    MUMBAI: The great Sachin Tendulkar, idol of many youngsters and cricket freaks, had once again chosen principles over money by saying ‘no’ to endorse a liquor ad. As per the reports, Tendulkar refused a whopping Rs. 20 crore-offer to endorse a top liquor brand.

    Sachin, who is admired by everyone when he is on the field, is also loved by his fans for his moral conduct. Following his middle class roots and traditional values, the master blaster refused to promote liquor or cigarettes.

    However, the brand has not left any stone unturned to get the nod of Sachin for the deal by offering a whopping amount of Rs 20 crore a year to become its ambassador. But there is no information on which brand approached Sachin for the liquor endorsement.

    Sources revealed, “He (Sachin) has decided not to endorse products that are harmful to one’s health ever and has stayed away from them. This time, however, the lure was too high. Yet, he said no to the offer.

    A former player close to Tendulkar revealed that he is living up to the promise he made to his father. “His father had advised him against endorsing alcohol-related or tobacco products soon after he had made the Indian Test team. Anyways, money can never lure Tendulkar and this offer is a classic example of how he believes in his principles and values his cricket,” he said.

    According to the experts of the commercial endorsement business, if Sachin agreed to the deal, it would have been the highest-ever deal for an Indian sportsperson.

    Recently, Indian Captain Mahendra Singh Dhoni has signed a Rs. 26 Crore deal for three years with liquor baron Vijay Mallya’s UB group. The offer which was made to Sachin, was much higher than what Dhoni has inked. Refusing such a huge amount proves Tendulkar is person of great value and principles.

    Sachin says no to liquor brand endorsement-Cricket-Sports-Videos-The Times of India

    Impressive

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    Hall of Fame Member _Ed_'s Avatar
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    State Vice-Captain akilana's Avatar
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    ok good but not really impressive.

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    International Vice-Captain Faisal1985's Avatar
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    2 Thumbs up to Sachin for this.
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    International Captain Ruckus's Avatar
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    Good on him and all, but I would imagine it's pretty easy to make 'moral' decisions like that when your already filthy rich...

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    International Vice-Captain Faisal1985's Avatar
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    Quote Originally Posted by DeusEx View Post
    Good on him and all, but I would imagine it's pretty easy to make 'moral' decisions like that when your already filthy rich...
    Shouldn't be held against him....no matter how rich you are 22 million is a big amount.

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    School Boy/Girl Captain Tom 1972's Avatar
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    Quote Originally Posted by DeusEx View Post
    Good on him and all, but I would imagine it's pretty easy to make 'moral' decisions like that when your already filthy rich...
    I was thinking the exact same thing.


    Do the Ads and donate the money to a worthy charity.

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    Cricket Web Staff Member Burgey's Avatar
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    Quote Originally Posted by _Ed_ View Post
    Not like Sachin to have a double standard.

    Lol.. how funny. That looks a while ago... like about $50 million ago. Might explain it

  14. #14
    International Captain Ruckus's Avatar
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    Quote Originally Posted by Faisal1985 View Post
    Shouldn't be held against him....no matter how rich you are 22 million is a big amount.
    Eh? It's not being held against him - it's a good thing to do - but at the same time, it's like so what? The vast majority of people would turn down such a request if they had the money Tendulkar has.

    Moral decisions to do with money are relative - if you are extremely rich, then you should have a duty to be more generous with your use of money than someone who is poor. That's why people like Steve Jobs piss me off so much. He is filthy rich, yet apparently hardly gives any of his money to charity.

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    Cricket Web: All-Time Legend smalishah84's Avatar
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    Quote Originally Posted by Tom 1972 View Post
    I was thinking the exact same thing.


    Do the Ads and donate the money to a worthy charity.
    Yes, and along the way cause more harm to society by having more alcoholics in society

    In fact do the ad and donate the money to an alcohol and drug abuse rehab

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