You do have a point here. And it's not just the case with India. The same is the case with Pakistan as well. We do tend to deify our own heroes while putting down others. We can criticize greats of other countries no end but find it difficult (if not impossible) to accept the same for our own cricketers. I am sure if you start an Imran, Wasim, or Waqar belittling thread all the Pakistani posters on CW (although there are few regulars here) would spring into action (including me I think).
There is a HUGE fan following for Tendulkar in India. No doubt about that. And he is quite popular among cricket fans in Pakistan too (obviously they hate him when he does well against Pakistan
.....). But like all great players Tendulkar has his weaknesses and not being a great match winner as some of the other players might be one of them (I hope I am not taken apart for writing this. I remember Imran Khan once saying that in India and boy did he get some flak for it). Which doesn't mean that he is not a great player. Arguably the finest since Bradman.
However at the same time it has to be acknowledged that on a lot of occasion for some reason Tendulkar is brought into arguments where there is no need to bring him in. Which is probably to tick off the "Tendulkar fanboys". And most of the time it works.....
Tendulkar has as much right to being criticized or analyzed as any other player in the history of the game. At the same time the criticism should be constructive (given the fact that there is so much adulation for Tendulkar amongst many cricket fans). A lot times the criticism seems to be there just to inflame the other side.