I am sure all the Indian posters know what I am talking about. I caught a bit of the test this morning and Neo Sports has plumbed new depths of intrusiveness and annoyance even by the standards of Indian sports channels. Every few balls they have to shrink the screen to show a logo. After a wicket they switch immediately to ads instead of showing a replay. And though it isn't an ad, they have an annoying full screen when they return to live cricket after a replay. And of course the replay itself itself is an opportunity to plaster a logo.
Now I know that ads pay for the broadcasts but beyond a point they become counterproductive. Certainly the sheer annoyance and frequency of the ads makes me watch less cricket than I otherwise would. Is that what Neo wants?
And the brands that do this need to re-think their marketing strategy.In moderation I can enjoy well-produced ads but constantly annoying me while watching cricket is damaging not promoting their brand.