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Thread: Survey: Tennis aces cricket as Australia's most popular sport

  1. #1
    U19 12th Man
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    Survey: Tennis aces cricket as Australia's most popular sport

    AFP

    Cricket has lost its status as Australia's most popular sport to tennis, according to a survey released Thursday.

    The survey from research consultants Sweeney Sports showed interest in cricket had waned following Australia's 5-0 Ashes whitewash over England in 2006/07, while tennis was enjoying a surge in popularity.

    It found 57 percent of Australians either attended tennis events, watched the sport on television or read about it in newspapers over the past year, placing it at the top of the popularity ranking for the first time in 17 years.

    Swimming was the next most popular sport on 55 percent while cricket languished in third place on 53 after interest dropped six percentage points over the past year.

    Sweeney general manager Todd Deacon said the Australian cricket team's home series against India, which wrapped up early this year, had not generated the same excitement as the Ashes.

    "Interest certainly tapered off after the Ashes," Deacon told AFP.

    He said tennis had become more popular despite the lack of any Australians in the top 10 largely due to savvy marketing by local administrators and because spectators often followed the fortunes of a favourite player regardless of nationality.

    "They attract the world's top players to the lead-up events to the Australian Open -- the likes of the Sydney International and the Kooyong Classic -- and people want to see them," he said.

    Deacon said tennis was also popular with women -- 60 percent were interested in the sport compared to 40 percent for cricket.

    He said golf was struggling to capture the public's imagination, coming in last of the 10 sports rated, with a popularity rating of 23 percent, eight points down on last year and its lowest score in the survey's 19-year history.

    "Golf is on a decline even though we've never had such a depth of talent in this country," Deacon said. "There are two Aussies in the top five and 12 in the top 100 but the top golfers don't play in Australia.

    "It may also have something to do with lifestyle changes and how long it takes to play the game."

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    Cricket Web Staff Member Richard's Avatar
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    So - what were the scores on the doors in 1988/89?
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    Cricket Web Staff Member archie mac's Avatar
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    You know it makes sense.

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    U19 Captain sanga1337's Avatar
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    lol languishing in 3rd? From when I read that article in the newspaper 3rd was actually quite a high spot considering it was beating AFL and rugby league and Union.


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    Cricket Web Staff Member Richard's Avatar
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    Quote Originally Posted by archie mac View Post
    What did I do to deserve that?

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    Cricket Web Staff Member Burgey's Avatar
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    Heaps of people watch tennis here because, I suspect, the Aussie Open coincides with summer hols for everyone, and it's on tv non-stop for that fortnight.
    Hence, if asked whether you've watched the sport over the previous 12 months, it's very likely you will have.
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    Cricket Web Staff Member archie mac's Avatar
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    Quote Originally Posted by Richard View Post
    What did I do to deserve that?
    It was at the article

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    Request Your Custom Title Now! Simon's Avatar
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    Swimming popular? only time anyone in Australia gives a crap about swimming is at the commonwealth games and olympics. tbf its not even a real sport anyway.

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    Virat Kohli (c) Jono's Avatar
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    Hmm, I love tennis, but I reckon if you asked most Australians who won the Wimbledon women's singles last year, many wouldn't have a clue.

    I think Burgey hit the nail on the head. We've got the Aus Open, and that's just something you watch whether you love the sport, or whether you're one of the most casual fans there are.

    Bit different to cricket.
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    Request Your Custom Title Now! Simon's Avatar
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    Quote Originally Posted by Jono View Post
    Hmm, I love tennis, but I reckon if you asked most Australians who won the Wimbledon women's singles last year, many wouldn't have a clue.

    I think Burgey hit the nail on the head. We've got the Aus Open, and that's just something you watch whether you love the sport, or whether you're one of the most casual fans there are.

    Bit different to cricket.
    Dunno i think most would just guess "Federer" anyway. Harder question would actually be "Who won this years Australian Open?" Reckon less would have an idea about that.

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    Virat Kohli (c) Jono's Avatar
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    Federer winning the women's singles? Probably has a better chance of doing that then winning the Men's French

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    Request Your Custom Title Now! Simon's Avatar
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    Quote Originally Posted by Jono View Post
    Federer winning the women's singles? Probably has a better chance of doing that then winning the Men's French
    ohh sorry, just read it as "won wimledon" and presumed Men's cause the results of womens tennis matches hardly matter anyway.

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    That's gay. Cricket is much better.

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    Global Moderator Somerset's Avatar
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    Can't believe swimming is rated higher than cricket!! And although Australia host the Open in Melbourne in early January, I'm surprised that tennis is ahead of cricket too. Even more surprising given the drama caused by the India vs Australia series.

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    International Coach GotSpin's Avatar
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    There's no way that survey sounds right to me. I always gathered tennis had been on a slow downfall since there were no great australian stars left.
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