silentstriker
The Wheel is Forever
I thought this deserved its own thread. Aside from beating the pants off any Test series, they're coming higher than even the India-Australia ODI series. Which is shocking to me, really. The ratings are twice as high as WC games not involving India, and according to television executives, they are 50% higher than expected.
Obviously there is the novelty factor, so we'll see how the ratings stand at the end of the tournament, but so far Sony Max's US$1 billion TV deal seems a steal.
-Here
Obviously there is the novelty factor, so we'll see how the ratings stand at the end of the tournament, but so far Sony Max's US$1 billion TV deal seems a steal.
-Here