IPL ratings beat India-Australia ODI series, non India WC games

[silentstriker]

I thought this deserved its own thread. Aside from beating the pants off any Test series, they're coming higher than even the India-Australia ODI series. Which is shocking to me, really. The ratings are twice as high as WC games not involving India, and according to television executives, they are 50% higher than expected.

Obviously there is the novelty factor, so we'll see how the ratings stand at the end of the tournament, but so far Sony Max's US$1 billion TV deal seems a steal.

-Here

 

[Richard]

Can't say I'm terribly surprised TBH - we always knew the thing was extremely unlikely to be unpopular.

As long as I'm not forced to watch it, I'm happy for it to be as successful as whatever.

 

[Burgey]

Not realy surprised either. Must say, reading the dailies here, very little coverage.
Don't think that will particularly worry the rights holders though!!

 

[ret]

considering the hype surrounding the IPL that was bound to happen .... and after series after series of monotonous international cricket this was going to create enough excitement, esp considering the galaxy of stars playing in it, along the association of film stars to mega corporates