Okay, so is everyone who is not pro English or Australian sick of the Ashes build up already? Why not promote new series like:
An on going series (once every 18 months / 2 years) between India and Pakistan called the "Memorial Series" in honour of all those killed in fighting between the two nations.
SA versus Zimbabwe called the "African Heat Series"
New Zealand / West Indies series called the trans Pacific Challenge.
A series between the #1 ranked team and the second ranked team, once every 4 years, like a test World Cup
All of these rivalries go back a long way, and although everyone enjoys the ashes, lets include other nations, it's not their fault they didn't invent the game...