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Need some help !!!

Killing Time

Cricket Spectator
Hi !

Im an MBA student from India. I need some help as regards a marketing project invloving the ICC World cups (from 1975 to 2003). Can any one please tell me who were & are the major tournament sponsors in all the eight world cups and what was the exact prize money on offer in each individual event ? Will anyone from England briefly highlight me on how exactly the ICC marketed the event in 75 ,79,83 & 99 (tv ads , jingles etc.) ? Im in a real desperate situation since the ICC website has nothing substantial to offer :(! . Any info form you chaps would be most grateful.

Thanx for your time !

Regards :)
 

aussie_beater

State Vice-Captain
The sponsors for the world cups were -

1975 - 1983 ----- Prudential
1987 - Reliance
1996 - Wills (ITC)
1999 -- multiple sponsors(one was Pepsi)
 

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