This is an article I found at Fox...worth a read..although its long..bear with me!
"Smokescreen clouds tradition By Mike Coward October 7, 2004
IT is regrettable the heart and soul of Indian cricket so often these days is obscured by the commercial imperative.
While it easy to admire the entrepreneurial flair of those who have created a sports entertainment industry to rival the best and worst Bollywood has to offer, there is little respect for the game's history and traditions.
To this end you will be most surprised to learn that Australia and India are playing not for the Border-Gavaskar Trophy but for the TVS Cup.
Apparently the Border-Gavaskar Trophy will be presented at the end of the series in Mumbai next month, but until then it will stay out of sight. The focus will be on TVS, a motor company that makes bikes powerful enough to catch the eye of Sachin Tendulkar who generally is given to driving his Ferrari or BMW.
More extraordinary is the fact that the Border-Gavaskar Trophy lies in a cabinet at Cricket Australia's headquarters across from the Melbourne Cricket Ground in Jolimont. And this, despite the fact India is the holder of the trophy after their stunning success here 3˝ years ago and their admirable performances in Australia last summer.
The Board of Cricket for Control in India (BCCI) has missed a priceless opportunity to showcase to this entire cricket-crazed country the prize for what players and critics the world over are coming to regard as a series of the utmost significance.
Indeed, officials seem unfussed it is not even in the country.
Call it the TVS series by all means and give thanks to Lakshmi, the goddess of wealth for the vast number of rupees - US dollars, actually - on offer from TVS and other sponsors but let's not have two trophies for the series.
This is undignified and an insult to Border and Gavaskar, two of the game's most distinguished servants.
Much to his credit, acting Australia captain Adam Gilchrist referred by name to the Border-Gavaskar Trophy as an icon series during the press conference to launch the TVS Cup on Tuesday.
This in itself was quite a spectacle with a smoke machine working over- time as part of the backdrop. The stage suddenly revolved to reveal an unmemorable trophy that Gilchrist and Ganguly could parade before a bevy of press and television cameramen.
Apparently it wasn't even thought appropriate to introduce Sunil Gavaskar who was at the Chinnaswamy Stadium having just started his duties as consultant to the India team.
That there is a need to educate the Indian cricket public about the finer points of the game was evident again yesterday when the national broadsheet newspaper, The Times of India, referred to the Gavaskar-Border Trophy. And it has not been the lone offender.
After all, the Border-Gavaskar Trophy which was inaugurated in 1996, was the inspiration of the Australia-India Council, which is headquartered in Canberra, in conjunction with Cricket Australia.
India once had a Test cricket culture, but there is little sign of it today. Since the country's shock win at the World Cup in 1983, India has been utterly seduced by the limited-overs game.
And, to the despair of many, Pakistan and Sri Lanka have gone the same way. Conversely, Australia has a vibrant Test cricket culture that contemporary players have embraced enthusiastically.
This was evident yesterday when in a simple but memorable ceremony near the nets, Michael Clarke was presented with his first Test cap by Shane Warne, one of the game's immortals. In no time at all it will have number 389 embroidered on to it. An affable young man, Clarke will never forget the moment.
It was, too, an awareness and respect for the past that prompted Justin Langer to wear a black armband in memory of Ken Meuleman who died last month.
Meuleman, who played one Test for Australia in 1945-46, was a legendary figure in West Australian cricket circles and a renowned junior coach who helped shape Langer as a young cricketer.
Langer served his mentor well with an innings of characteristic grit and persistence after an unconvincing start.
Conventions as well as traditions were respected yesterday.
Gilchrist showed exemplary manners by waiting to accompany his counterpart Sourav Ganguly away from the coin-tossing ceremony.
When the Australians were last in India Ganguly angered Steve Waugh by repeatedly refusing to respect him and the conventions of Test match cricket by not walking with him to and from the dressing-room for the toss.
For the moment, anyway, relations seem most cordial."