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I am not how it would work as so many people seem to be saying. From what i read, they are going to share feed with DD in India and also keep it a paychannel at Rs 50 ( double that off ESPN or Star) . I don't think they will compete for rights in other countries if what i read is correct. Then there will only be 40 days of Cricket in India per year at best. To be honest , i don't think i will be paying Rs 50 per month when i can get the same cricket on DD and i think quite a few people would be agreeing with me too. That leaves only rights to foreign countries on cricket played in India. This action only happens couple of months in a year. What are they going to do after that? Just show repeats day and night and some Ranji Cricket ? I don't think many would be paying to watch that. As for advertisers , i think they would like to advertise on DD which has far greater reach than BCCI channel can ever dream to have especially if they keep it as a Rs 50 pay channel. Would be eagerly waiting to see how the things pan out.
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