The tournament is the world's
third largest and most viewed sporting events, being televised in over
200 countries to
over two billion television viewers.[2][43][1][44][45] Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion,[46] and sponsorship rights were sold for a further US$500 million.[47] The 2003 Cricket World Cup matches were attended by 626,845 people.[48]
http://en.wikipedia.org/wiki/Cricket_world_cup