Australia set for new TV dealSudeep Popat |
Cricket Australia (CA) and Channel Nine have struck a new television broadcast deal, the result of which is likely to be availability of live coverage of entire Test matches in all major Australian cities.
As per the current deal between the two parties, the city hosting a particular Test match gets to air only the final session of a day’s play, a system in place to encourage more people to go to the ground to watch the cricket live.
However, according to The Sydney Morning Herald (SMH), the new seven-year deal between CA has struck with Channel Nine will allow full coverage of all matches, no matter where the match is taking place.
CA’s chief executive, James Sutherland has confirmed the negotiations in this context, and was quoted by SMH, “There are some sensitivities which prevent us talking openly about where we are up to in negotiations. However, we want to deliver on our customers’ needs. [They] are shareholders of the game and we want to deliver to them.”